Gain a deep understanding of the project and what stakeholders are trying to accomplish. Meet with key contributors to outline and define target market and project goals.
Brainstorming, market research, competition, surveys, user interviews, groups sessions. Generate user personas. Group reseach sessions. User journey mapping.
Generate ideas through paper and digital wireframing, moodboards, other relevant sites for inspiration.
Define look & feel of project. Colour pallettes, typography. Desktop, tablet & mobile requirements. Icon sets. Evolve wireframes into digital mockups.
Put together rapid prototypes using InVision and Zurb Foundation using HTML/CSS/SASS. Gather feedback from stakeholders, team, testers. Evolve designs and user experience based on feedback.
Meet with development team to discuss and evaluate best technologies to be used to create project. Advise and help create final build of project from a tech and design view.
Use a combination of quantatitive and qualatitive data to understand friction points for users. User testing and analytics.
Take feedback and gathered data from users and generate ideas and solutions to improve the user experience. Run sprints to develop and implement solutions quickly.